Research

February Travel Data Reveals a Recovery Still Finding Its Balance International air travel to and from the United States continued its steady, yet uneven recovery in February 2026, with overall passenger volumes slightly surpassing pre-pandemic benchmarks even as inbound visitation remains below 2019 levels. According to newly released data from the National Travel and Tourism…

FTA Research Highlight: Advisors Show Strong Market Potential The 10th Anniversary Edition of one of the most comprehensive surveys on family travel trends is here! One data point the survey highlights is that while many parents would consider using a travel advisor, actual usage remains low. Only 19% of parents have used a travel advisor…

The Wander Years: Family Travel is Booming Family travel is booming. But at the same time, it’s becoming more complicated to book. Travel advisors say that while the segment is hitting new highs in growth and spend, complexity is also on the rise, with challenges ranging from families booking more close in to difficulty finding…

U.S. Travel Insights for November 2025 November travel data shows the U.S. government shutdown negatively affected travel during the month, with multiple indicators posting their lowest levels of the year. Overall travel spending fell 1.8% year over year in November. Despite stronger volumes around Thanksgiving, several key indicators declined for the month: Domestic air trips…

FTA Research Highlight: Technology & Social Media When planning and booking family trips, parents primarily focus on finding good deals (55%) and managing their budget (47%). They use a variety of digital tools for research, including travel websites and blogs (52%), social media platforms (45%), and AI-powered travel planners (38%). While most parents feel confident using technology for trip planning (65%),…

Dude Ranchers’ Association Commemorates History with Centennial Celebration With 2026 fast approaching, the Dude Ranchers’ Association is kindling with anticipation for the 100th anniversary celebration that will commemorate the heritage of its founding members, the history of dude ranching in the West, and advocacy for the rich Western lifestyle that thrives today. The Centennial Celebration for…

FTA Research Highlight: Kidfluence  The 10th Anniversary Edition of one of the most comprehensive surveys on family travel trends is here! One trend the survey highlights is the significant influence children have on family travel decisions. Children are no longer just passengers; they are now considered “co-pilots,” a concept the industry refers to as “kidfluence.”…

USTA Travel Price Index The U.S. Travel Association’s Travel Price Index (TPI) tracks the cost of travel in the United States using U.S. Department of Labor data from the monthly Consumer Price Index (CPI). For the second consecutive month, travel prices rose faster than the overall CPI on a monthly basis, though they remain below…

USTA Fall Travel Forecast The U.S. Travel Association’s Fall 2025 update projects slower growth for travel in 2025, but higher growth rates in 2026 and beyond. Spending is buoyed by continued growth in domestic leisure travel despite economic concerns. International inbound travel is projected to decrease in 2025 for the first time since 2020, but…

The State of Travel and the Economy in 2025 It’s no secret the relationship between travel and the economy is a tight knit one, with ripple effects from each felt throughout various sectors in a number of ways, from jobs to revenue and more. Come along as we explore some key points examining how the…