Research

National Travel and Tourism Office Publishes 2026 Q1 Results The National Travel and Tourism Office (NTTO) has published results of the Survey of International Air Travelers (SIAT) for the first quarter of 2026, covering both non-U.S. resident international inbound air arrivals to the United States and U.S. resident international air outbound departures from the United…

New Research: Travelers Are Redefining Value Latest findings from MMGY’s Portrait of American Travelers™ reveal that travel demand remains high, but rising expectations are reshaping destination choice. Travel remains a priority for Americans this summer, but they’re becoming more thoughtful about where they go and how they spend. The latest findings from MMGY’s 2026 Portrait…

International Trade Administration Releases June 2026 Data International air travel between the United States and the rest of the world dipped slightly in June 2026, according to new data from the National Travel and Tourism Office (NTTO), with overall passenger traffic declining 1.6% compared to the same month last year. U.S.-international air traffic passenger enplanements…

New Insight: Global Trends, Operator Perspectives, and the Future of International Student Travel New research, conducted by BONARD Education on behalf of the Student & Youth Travel Association, is shedding light on the future of international student and youth travel from the perspective of tour operators and travel providers specializing in the sector. Not only has…

Take HAR’s 2026 Travel Advisor Survey! Every year, Host Agency Reviews asks travel advisors what’s actually happening in their businesses, in order to publish the Travel Advisor Report, which covers data around income, fees, business models, tools, booking trends, and more. This survey is for travel advisors in the United States and Canada. That includes…

NTTO Study Measures Economic Impact of Overseas Visitors For the first time since 1997, the National Travel and Tourism Office has estimated the economic impact of overseas visitors on U.S. states and territories. These new estimates capture overseas visitor spending on travel-related goods and services in each U.S. state and territory, as well as the…

February Travel Data Reveals a Recovery Still Finding Its Balance International air travel to and from the United States continued its steady, yet uneven recovery in February 2026, with overall passenger volumes slightly surpassing pre-pandemic benchmarks even as inbound visitation remains below 2019 levels. According to newly released data from the National Travel and Tourism…

FTA Research Highlight: Advisors Show Strong Market Potential The 10th Anniversary Edition of one of the most comprehensive surveys on family travel trends is here! One data point the survey highlights is that while many parents would consider using a travel advisor, actual usage remains low. Only 19% of parents have used a travel advisor…

The Wander Years: Family Travel is Booming Family travel is booming. But at the same time, it’s becoming more complicated to book. Travel advisors say that while the segment is hitting new highs in growth and spend, complexity is also on the rise, with challenges ranging from families booking more close in to difficulty finding…

U.S. Travel Insights for November 2025 November travel data shows the U.S. government shutdown negatively affected travel during the month, with multiple indicators posting their lowest levels of the year. Overall travel spending fell 1.8% year over year in November. Despite stronger volumes around Thanksgiving, several key indicators declined for the month: Domestic air trips…