The 10th Anniversary Edition of one of the most comprehensive surveys on family travel trends is here! One data point the survey highlights is that while many parents would consider using a travel advisor, actual usage remains low. Only 19% of parents have used a travel advisor in the past three years. However, a significant majority—61%—stated they would consider using one within the next two years.
Parents who use travel advisors are often motivated by the benefits and security they provide. Specifically, 47% seek amenities and benefits they can't access on their own, while 45% value the peace of mind that comes with having a professional to help if something goes wrong during their trip.
Considering that intent to travel remains high, with 92% of parents reporting they are likely or very likely to travel with their children in the next 12 months, this means plenty of untapped potential for the industry.
Become a member of the FTA for direct access to the entire contents of the 2025 Family Travel Survey, a wealth of data that could change your business.
