When planning and booking family trips, parents primarily focus on finding good deals (55%) and managing their budget (47%). They use a variety of digital tools for research, including travel websites and blogs (52%), social media platforms (45%), and AI-powered travel planners (38%). While most parents feel confident using technology for trip planning (65%), a significant number are concerned about the security of their personal information when booking online (48%).
The rise of AI travel planners offers a new level of convenience, helping parents find personalized itineraries and compare prices more efficiently. The use of generative AI tools is still relatively low among both parents (27%) and grandparents (11%), likely because the technology is new and continues to evolve.
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