The 10th Anniversary Edition of one of the most comprehensive surveys on family travel trends is here! One trend the survey highlights is the significant influence children have on family travel decisions. Children are no longer just passengers; they are now considered "co-pilots," a concept the industry refers to as "kidfluence." This study specifically explored the role of children ages 7-18 in family travel choices.
- Participation in Planning: 74% of parent respondents with children over age 7 reported that their children love to travel. The survey also included a series of questions about how children participate in the planning process and what their "dream trips" are.
- Benefits of Involvement: Parents believe that involving children in travel planning has positive impacts. They feel it makes their children more adaptable and open to new experiences (84%). Other perceived benefits include giving older children a more positive outlook on life (62%) and improving their social skills (61%).
- Finding Inspiration: The survey found that children often discover new travel ideas from social media, YouTube, and other digital platforms.
Become a member of the FTA for direct access to the entire contents of the 2025 Family Travel Survey, a wealth of data that could change your business.
