Switzerland Tourism is the official national marketing organization responsible for promoting Switzerland as a year-round destination for leisure and business travel. With a global network of offices and partnerships, we work closely with travel advisors, tour operators, and media to showcase the country’s diverse experiences. Their mission is to inspire travelers to visit Switzerland while supporting sustainable, high-quality tourism that reflects our core values of hospitality, innovation, and natural beauty.
What does your business have to offer families?
Switzerland is one of the safest and cleanest countries in the world, making it an ideal destination for families. With a wide range of family-friendly hotels and resorts, plus the convenience of the Swiss Travel Pass and free Swiss Family Card, traveling around the country is easy, affordable, and stress-free. With stunning natural landscapes and endless opportunities for outdoor fun, it offers something for every age and interest. Families can enjoy mountain fun parks, themed walking paths, hands-on museums, and adventure playgrounds set high in the Alps. There’s plenty of excitement with alpine toboggan runs, lake adventures, and interactive science centers, while creative experiences like chocolate workshops and scenic rides on cogwheel trains add a different twist.
How does your business work with others in the family travel industry?
Switzerland Tourism actively collaborates with partners across the family travel industry to make traveling in Switzerland easier, more convenient, and more enjoyable for families. We work closely with transportation providers to develop special offers and solutions that make getting around more family-friendly—such as discounted travel options and simplified access to attractions. We also partner with hotels to help them become more family-oriented and continuously expand the range of family excursions available across the country. Through these efforts, we aim to create an environment where families feel safe, welcomed, and inspired to explore.
What makes your business different?
Switzerland Tourism stands out by offering safe, seamless, and family-friendly travel experiences backed by world-class infrastructure. We connect families with reliable transport, certified accommodations, and a wide range of fun, educational, and outdoor activities—from mountain adventures to lakeside playgrounds. What makes us different is not just the destination, but the ease of exploring it. With curated experiences, authentic local partnerships, and unforgettable landscapes, Switzerland is a playground for all ages—and we’re here to help families make the most of it.
What else do you want to make sure people know about you?
- You can find a list of Family Hotels and Lodgings here: www.myswitzerland.com/en-us/accommodations/hotels/swiss-family-hotels-lodgings
- Find all Family related topics on our website: www.switzerland.com/family
- Check out our newly created sales-guide Yodel 2025: View Here!
Photos courtesy of Switzerland Tourism.
